Its founder MINISO Jack Ye drew inspiration for the MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores that had good quality, good design, and cheap products that were mostly made in China. With his knowledge and experience in product development, the production chain and the fashion industry, Mr Jacks established the MINISO with its headquarters in Guangzhou of China, one brand Which is addressed to young people around the world. 

Her original intention MINISO was to help the new generation enjoy life through high quality products and services. He wanted customers to have affordable products with good design and quality.  

Through the ideas of the customers acquired from the international companies, the MINISO concluded the definition of "terribly affordable” while proposing the idea of ​​“interest-based consumption» for the first time in the retail industry. To meet the needs of young consumers the MINISO leads the way through collaborations with others brand that have popular collaborative licenses, with their excellent designs and modern technology and launch products that look good, are easy to use and fun to deal with.  

At the same time as the consumer's interest has shifted to cover various points n MINISO has embraced a multi-channel strategy combining online and physical shopping, providing consumers with a seamless experience Shopping.

Η MINISO the global works brand with the slogan ''life is for fun''. Today the MINISO has successfully entered 100 countries and regions and opened over 5000 stores around the world covering the core business areas from world famous cities such as New York, Los Angeles, Paris, London, Dubai, Sydney and Istanbul. THE MINISO will continue to create happy and high-quality life experiences for hundreds of millions of consumers around the world.